Job Description
Compensation: $75,000 - $85,000 Reports to: Director of Marketing
Location: You will primarily work REMOTE, with occasional in-person team meetings
Travel: Occasional travel to properties or for meetings in the US and Mexico
What You'll Do Website & CMS Management - Regularly monitor all websites you oversee for accuracy and currency to marketing plan promotions and A/B test updates
- Partner with our web agency to prioritize, project manage, and QA all content, functionality, and code updates
- Identify and champion user experience improvements that reduce friction in the guest booking experience
- Serve as the liaison between our company and assigned technology and web platform vendors
SEO & Performance - Develop and execute an ongoing SEO strategy covering on-page optimization, metadata, site structure, and internal linking across our portfolio
- Monitor and analyze performance using Google Analytics 4 and Google Search Console, translating data into clear, actionable recommendations
- Collaborate with the Commercial team to ensure landing pages and site content support campaign goals
- Form hypotheses and run A/B and multivariate tests to continuously improve guest experience on owned digital properties
Content Strategy & Writing - Write and edit compelling content in collaboration with the Creative team for websites, landing pages, paid ads, email campaigns, and seasonal promotions
- Maintain brand voice guidelines to ensure consistency across all digital channels and properties
- Manage an editorial calendar that balances brand storytelling with commercial and seasonal priorities
Social Media - Lead social media strategy and posting calendars across Instagram, Facebook, short video, and relevant emerging platforms on behalf of Lark Hotels and our independent hotel partners
- Plan, source, write, and schedule engaging content in collaboration with the broader Marketing team, General Managers, and our branding agency
- Monitor community engagement; respond to brand conversations and flag reputation opportunities or concerns
- Stay current on platform algorithm changes, content trends, and hospitality social media best practices
Stakeholder Collaboration - Act as the digital content liaison between corporate Marketing and on-property General Managers and Owners by gathering inputs, aligning priorities, and keeping everyone informed
- Ensure ongoing compliance with digital accessibility standards (WCAG 2.1), privacy regulations (CASL, CAN-SPAM), and brand guidelines
- Partner with Revenue and Operations teams to ensure digital content reflects accurate, up-to-date property information
What You Bring - 3-5 years of experience in digital content management, with a portfolio demonstrating strong work across both web and social channels
- Expert proficiency in content editing using multiple content management platforms
- Solid SEO fundamentals with hands-on experience in Google Analytics 4 and Google Search Console
- Excellent writing skills that are clear, warm, audience-aware, and on-brand; you can write a boutique hotel landing page and a witty Instagram caption with equal care
- Proven project management ability; you stay organized and calm when multiple priorities are in motion
- Experience in travel, tourism, or hospitality is strongly preferred
- Familiarity with social scheduling platforms such as Later, Hootsuite, Sprout Social, or equivalent
- Working knowledge of Canva or Adobe Creative Suite for light content production needs
Personality - A right and left-brained thinker; you are as comfortable with providing insightful analytics as you are visualizing an immersive customer journey
- A driven self-starter who can work independently while always diving in to help the team
- A passionate, respectful collaborator who can fit into the culture of the Marketing team and continually add to the entire company's knowledge
- A "hospitality soul" - someone who cares about people, families, communities, and the benefits of travel
Bonus points for: - Experience incorporating AI tools into content workflows
- Basic HTML/CSS knowledge
- Email marketing platform experience (Ascent360, Mailchimp, or similar)
Benefits - Work from home, flexible hours
- Competitive salary and PTO
- Health/dental/vision
- Laptop, cell phone
- A collaborative, close-knit team where your work is genuinely visible and valued
- Property discounts across our portfolio hotels
- The chance to shape the digital voice of a beloved and growing independent hospitality brand
Lark is a leading, Michelin Key award-winning operator of boutique hotels under 150 keys in North America. Lark combines a tech-forward ethos, hands-on development expertise, and people-first culture to maximize profitability for small to mid-sized hotels. Our portfolio of 65+ spirited properties delivers compelling guest experiences through distinctive branding, local storytelling, and thoughtful, place-based design. Lark's branded hotel collections include its signature Lark Hotels, Bluebird by Lark, Blind Tiger Guest Houses, AWOL, and Life House. The group also manages independent hotels across a diverse range of markets. For additional information about Lark, visit larkhospitality.com.
Job Tags
Permanent employment, Seasonal work, Local area, Remote work, Work from home, Flexible hours